Statistics & analytics

H5mag features extensive support for gathering reader statistics. You can also connect your own Google Analytics or Matomo accounts.


The built-in analytics is activated automatically. It is not necessary to add a Google Analytics or Matomo account yourself.

The built-in real-time analytics gives you a quick executive overview of your edition's performance. You can also easily compare your edition to previous editions.

We measure:

  • Visits and visitors, time and durations
  • Pageviews, individual article reads
  • Popup and video opens
  • Exits, bounce rates
  • Device usage (laptop / tablet / mobile)
  • Traffic sources (direct / search / social / weblink)
  • Scroll depth / visibility of specific content
  • Outlinks
  • Navigation methods (touch / arrow keys / internal links / navigation bar / etc.)
  • Custom conversion points

External integrations

You can connect an external analytics provider. H5mag Professional supports Google Analytics and Matomo. H5mag Enterprise allows custom analytics integrations.

H5mag sends a signal to the external analytics service when:

  • A reader opens the publication (a visit)
  • A reader navigates to a new page (a pageview)
  • A reader opens a popup (hash change, tracked as a pageview)

For bespoke integrations, such as Permutive, many more events can be tracked.

Setting up

Set up your Google Analytics or Matomo account using the Services tab in Project Overview.

Google Analytics

You can connect H5mag to any Google Analytics account. Add a new Property in Google Analytics for your magazine — if you haven't already done so. Then simply add your Google Analytics UA Code (e.g. UA-1234567-1) in the Google Analytics tracking ID field in the Services tab and press Save.


H5mag also supports analytics from Matomo (formerly known as Piwik). Matomo is an Open Source alternative to Google Analytics, which you can host yourself. This means that you are not sharing any user data with 3rd parties, which can be beneficial.

To add Matomo to your H5mag, simply add your Matomo Site ID and Matomo Hostname in the Services tab and press Save.

Campaign codes

When you send out your publication via email or through social media, it can be handy to add a campaign code to the link to your publication (for example when sending out a mailing: utm_campaign=newsletter_q4_2014&utm_medium=email).

If you use the H5mag E-commerce module, you can also add a campaign code to your checkout URL. This makes it easy to track which items are being sent to the shopping cart of your webshop and you can improve your conversion reporting (example: utm_medium=h5mag&utm_source=h5mag&utm_campaign=EDITIONNAME).

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